CSL Plasma has enhanced its mobile app to better serve donors, a committed group who take time out of their lives to donate a key ingredient in life-saving medicines for those living with rare and serious diseases. These features were recently added:
News Section
The news section received a design overhaul to make it more user-friendly and engaging.
Referral Program
The app now has messaging capabilities to encourage and reward donors for referring their friends. Learn more about the referral program.
User Experience
Changes were made to help donors navigate through the app and understand its functionality. Voice control, better contrast and other updates offer a better user experience for people who have disabilities.
A dedicated team will continue developing the app to collect insights from donors and speed up the donation experience.
"It is our hope that the CSL Plasma donor app puts donors in control of their donation experience and provides information at their fingertips to create enhanced brand connection and build trust," said Keith Haywood, U.S. Plasma Marketing Lead. "The app is an important aspect of our broader digital ecosystem, which includes our website, marketing, future innovation, donor relationship management and center operations."
Get the app for Apple or Android.
CSL Plasma App Gets an Upgrade
Donors will find an updated news section, info for users who have a disability and tips on the referral program.
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